MORE THAN JEWELRY
A purchase that goes beyond the object: supporting Armenian culture
Our online store is not just about selling jewelry, it shares a deep and inspiring vision: to promote Armenia, its rich artistic and cultural heritage, while supporting local talents.
Every purchase you make contributes to an ambitious project: the creation of an art center in Armenia. This place will become a true showcase for creativity, offering Armenian artists and artisans a space to express themselves, collaborate and showcase their talent on an international scale.
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Highlighting Armenia: a heritage to rediscover
Armenia, rich in history and traditions, often remains unknown on the international scene. Through our jewelry, we wish to break this isolation and reveal the splendor of its artistic heritage.
Each piece of jewelry purchased is a direct contribution to the funding of a multidisciplinary art center. This project aims to bring together jewelers, sculptors, painters, furniture designers and fashion designers around a common goal: to promote Armenian culture far beyond its borders.
Our ambition? To reach the 2 billion Christians in the world by inviting them to support this project, in order to allow millions of Armenians to rediscover their cultural brilliance.
Photo credit: Photo by Artur Adilkhanian on Unsplash
A HOUSE AT THE SERVICE OF CRAFTSMANSHIP
Purchasing a place for Armenian creators
A significant portion of each purchase is donated to a fund dedicated to the purchase and transformation of a building in Armenia, which will become a center for modern art.
This future place will offer:
- Tools and training for local artists.
- Workshops and residencies to promote artistic innovation.
- A space to collaborate and exhibit their work to the world.
We will document every step of this project – from the purchase of the building to its renovation – to share this adventure with you and bear witness to its impact.
A MULTIDSCIPLINARY WORKSHOP
A multidisciplinary art center: creativity and innovation
The art center will be designed as a unique space, bringing together various artistic disciplines:
- Jewelry : Modernizing traditional art while drawing inspiration from contemporary trends.
- Sculpture and Painting : Providing dedicated spaces to express unique visions of Armenian culture.
- Furniture and Fashion Design : Encouraging innovative designs that reflect Armenian identity.
This place will be more than a workshop. It will be a space for exchanges, meetings and opportunities, where local artists and international experts can collaborate and create a lasting impact.
A COMMON VISION
A common vision: giving meaning to each jewel
Each piece of jewelry in our collection represents much more than just an accessory. It becomes the symbol of a cause: that of giving Armenia and its artists the means to shine throughout the world.
Join us in this unique adventure where each purchase transforms the beauty of an object into a message of hope and cultural renewal.
